Strategy plug-in services for agencies
Strategy direction plug-in services are for creative agencies needing a dedicated senior resource to work out some kind of research, strategy, creative planning or customer experience riddle for a week per month or so over the course of a few months.
Clay can come in to a branding, design, advertising or marketing services agency and bring strategic focus and clarity to the assignment, brand engagement opportunity and creative brief. If specialty resources are required, Tuners can be dispatched to work out just about any kind of challenge faced by a creative agency.
In addition to working out the guts of target market, customer and culture insights leading to brand positioning and creative strategy, Clay can bring focus and clarity to complex and often confusing SOWs, work plans, creative development process and client-agency engagements.