BRAND STRATEGY CONSULTING
General counsel across brand, creative, content, customer experience, marketing and measurement
BRAND CREATIVE AND EXPERIENCE PLANNING
Identification, focus, articulation, validation and documentation of target audience insight, brand positioning, content strategy, media ecosystem architecture and marketing investment strategy.
CREATIVE ASSET DEVELOPMENT DIRECTION
Strategic focus direction of curated creative, design, technology and production resources required to build a creative foundation for brand development (branding, voice, story, UX, and any creative media asset needed).
ORGANIZATION FOCUS AND DEVELOPMENT
Identification of people, systems, process and resources to help the client organization continuously monitor performance and develop the brand from within.