Pre-CMO Consulting Services for Brands
Pre-CMO services are for companies that have outgrown their internal brand development capabilities and need immediate creative focus and marketing direction but have not yet identified a permanent CMO solution.
Clay steps in for one or two weeks per month, typically for a period of six to nine months. Over this time, he works with existing teams to develop strategic and creative foundations for brand development.
That assignment typically calls for target audience development, brand strategy, creative planning, marketing direction, innovation pipeline development and organizations alignment. Clay brings extensive experience to these challenges, periodically reaching out to various Tuners for fresh perspective and to bring focus to important details.
After the initial engagement, Clay can help develop organization structure, process, staffing requirements and any internal or agency hiring briefs for required resources not yet retained. Tuner can on-board, coach and train the permanent team and remain available to organization as an advisor and general contractor for strategic and creative development services.