Automotive 

 
BMW Motorcycles. Identified core distinctions and key motivations of BMW brand advocates in order to build community and launch new products to new markets.  Courtesy Merkley Newman Harty    More @ Forbes.com

BMW Motorcycles. Identified core distinctions and key motivations of BMW brand advocates in order to build community and launch new products to new markets.

Courtesy Merkley Newman Harty

More @ Forbes.com

 
Volvo. Launched a sports car in harmony with a safety brand.  Courtesy Messner Vetere Berger McNamee Schmetterer    More @ Adage.com

Volvo. Launched a sports car in harmony with a safety brand.

Courtesy Messner Vetere Berger McNamee Schmetterer

More @ Adage.com